
We all know that is true, but a reminder never hurts. I’ve worked for decades with a variety of construction product manufacturers and only realized in recent years the true value of expanding competition. Historically, companies worked to get an advantage in specifications with minor inclusions (I remember one being the color of the stripe on the pipe as being critical!). Proactively working to consider and include every legitimate product in designs and specifications, however, has proven to be the best path.
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